Now, more than ever, there's a strong call-to-action to press forward and progress gender parity, to motivate and unite friends, colleagues and whole communities to think, act and be gender inclusive.
The watch business is a notoriously male-dominated industry, clearly noticed in places like Baselworld where the men talk watches and the women play part in the display. That is not to say, however that there are no women in watchmaking. Men and women have been working side by side in watch ateliers and women have dominated the PR departments of many big brands for a while now. But there is more that can be done.
Women's watch collections have long been associated with small case sizes, diamonds and simple techincal features - designs that have been a result of outdated market research and assumptions long ingrained in the watch industry. However we may see this slowly change. In 2017 Baselworld, Patek Philippe released the 7130G, the newest version of Patek's World Time Reference, a watch associated with multiple complications and one that would satisfy any masculine watch palate: which came as a surprise as the watch was part of the women's collection. It still had an effeminate touch of diamonds and colours however it was a step in the right direction and a sign that brands are finally paying more attention to the changing tastes of women who wear watches.
We can most likely thank this development to Sandrine Stern, the head of Patek Philippe's creation department and an avid believer that women appreciate the mechanics and complications of watches as much as men. And she isn't the only one making her mark in the watch world. Giorgia Mondani is the leading representative of Rolex culture, a passion acquired by her family's long history in the watch industry. She has now taken over marketing and global relations for Guido Mondani Editore and has co-authored many watch books as well as being an expert in the international luxury watch industry.
Pro Hunter is proud to join these trailblazers after hiring our female Creative Director who continues the unisex design legacy of our Pro Hunters and increase our customisation capabilities. We hope the small group of women in the watch industry continues to grow.