Conceived by Kamal Choraria, the man who devised the system by which vintage Rolexes are classified, Pro Hunter has been modifying the world's most recognisable watches for more than a decade. The company adds anti-reflective 'diamond-like-carbon' coating to brand new Rolexes, changing the colours of date discs, dials and pearls. The Phantom collection is the latest addition to the Pro Hunter portfolio; a super matte black finish is applied to Daytonas, Deepseas and Submariner Dates. Customers can choose to add black carbon casing, bezels and lumes, and from a bracelet and military Nato strap. Pro Hunter only modifies 100 examples of each Rolex model. Manage to secure one and you'll join a list of owners that includes Bill Clinton, Orlando Bloom and the Crown Prince of Greece.