Canary Wharf: To Rolex what AMG is to Mercedes Benz

Conceived by Kamal Choraria, the man who devised the system by which vintage Rolexes are classified, Pro Hunter has been modifying the world's most recognisable watches for more than a decade. The company adds anti-reflective 'diamond-like-carbon' coating to brand new Rolexes, changing the colours of date discs, dials and pearls. The Phantom collection is the latest addition to the Pro Hunter portfolio; a super matte black finish is applied to Daytonas, Deepseas and Submariner Dates. Customers can choose to add black carbon casing, bezels and lumes, and from a bracelet and military Nato strap. Pro Hunter only modifies 100 examples of each Rolex model. Manage to secure one and you'll join a list of owners that includes Bill Clinton, Orlando Bloom and the Crown Prince of Greece.